Are you planning to get a website for your personal brand or business but do not know where to start? These series of articles titled “Everything about a website” which will be published on a monthly basis are designed to help you to get started. I hope these articles will guide you through all the steps that you need to plan, launch and maintain a website.
Let’s go! Part 1: A website
I strongly believe at this point everyone knows what a website is, but in summary it is a bunch of informational pages online you can access using a mobile or computer with internet access. On these pages you can read information about the website owner or their business or you can perform some activity. So instead I will focus on the reasons why nowadays it is important to have a website. I have been running a web design agency for a number of years and we have helped hundreds of businesses launch a website. Below I will share the top 3 most important points.
Everyone is online and you should be too
Every product/service that you can think of now can be purchased, ordered or booked online. It's a massive market of consumers that if you are not part of, you are certainly missing out on growing your business or your brand. With the right website you will be given a virtual presence in this massive market that is not limited by geographical boundaries. If you are on the internet, you are everywhere and at any time.
A website increases your business/brand credibility
With so many options available online, trust is a major factor in making a decision in selecting the right product or service. Having your own domain(yourbusiness.com) with your business and corporate information helps your new customers recognize the legitimacy of your brand and select you over your competitors any day.
A website can save you a lot of time
If you are running a F&B business, put up your menu on a website, add “get directions” button and add your opening hours; if you are offering a service, break down your offerings and engagement process; if you are an artist, share all the links to where users can purchase your masterpieces; keep the information constantly updated. Doing these tasks on a daily basis can take a lot of your time and be distracting. Let the website handle all the repetitive tasks and you focus on growing your business or brand.
We can think of a hundred more reasons why a website is important to have in this day and age, but we hope this article can serve as a good starting point. Read our follow up article in this series: ”Everything about a website. Part 2: Domain Names” here.